Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But, are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely correct?
No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence you stand to gain more traffic, more conversions and build the reputation of your brand.
A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.
Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable poor results and service provided by these SEO sales companies.
There is a terrible common misconception that WordPress is a poor man’s website platform, when in actual fact it is quite the contrary. Due to its immense popularity, WordPress boasts unparalleled third party support, an SEO friendly structure and premium customizable themes.
The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.
It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5 star rating. It’s one thing to rank a client at the top of the Serps, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5 star review score
Having a duplicate homepage is a major issue, you should redirect any duplicate home pages so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage.
One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business.
