Blog

10 Misconceptions About SEO You Need to Know

Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But, are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely correct?

Read More
Blog

Benefits of an Effective Social Media Campaign

No matter what type of business you run, implementing an effective social media campaign can provide much needed benefits for your company. By increasing your online presence you stand to gain more traffic, more conversions and build the reputation of your brand.

Read More
Blog

What is a 301 Redirect

A 301 redirect is a permanent redirect which sends traffic that lands on an existing page to a newly created one. Not only does a 301 redirect send visitors to a new URL, but it also passes on 90-99 percent of the link juice/rankings and thus it is typically the most search engine friendly way to redirect visitors to a new page.

Read More
Blog

How to avoid being ripped off by Australian SEO scam artists

Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable  poor results and service provided by these SEO sales companies.

Read More
Blog

Thin content vs content of value

The digital marketing game is forever changing though one thing will always stay the same: the necessity for producing top quality content that is rich with detail and relevance to your industry as part of a content marketing strategy. Tweaks and tricks will most certainly come and go, though the supply and demand for quality writing will always be there.

Read More
Blog

Why investing in SEO should always be backed up with a 5 star reputation

It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5 star rating. It’s one thing to rank a client at the top of the Serps, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5 star review score

Read More