Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But, are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely correct?
Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable poor results and service provided by these SEO sales companies.
Having a duplicate homepage is a major issue, you should redirect any duplicate home pages so you only have one. The reasons for this are to consolidate link juice and also stop the duplication of the content on the homepage.
One of the things i enjoy most about running a digital marketing agency is the opportunity to speak regularly with fellow business owners and make a tangible difference to the success of their business.
