Search Engine Optimisation (SEO), is one of the most valuable and effective forms of marketing today. That’s a fact. It’s an ever-complicated beast which is always evolving. That’s another fact. But, are there misconceptions which might be holding you back? Is everything that SEO agencies tell you entirely correct?
Sadly the digital marketing industry has become plagued by sales orientated companies with no real digital marketing expertise offering packaged and promotional services in the name of a quick cash grab leading to thousands of Australian companies been burnt by the inevitable poor results and service provided by these SEO sales companies.
It’s pretty common knowledge that reputation is one of the major buying factors for consumers. Yet one of the major things a large majority of SEO companies neglect is helping clients achieve a 5 star rating. It’s one thing to rank a client at the top of the Serps, it’s another to maximize the benefits of that exposure by ensuring the clients brand has a 5 star review score