White Label Copywriting Services Sydney Australia

Sydney Based Website Copywriters 

Website content is the information displayed on your website. It’s your story, your services, your product descriptions, answers to frequently asked questions, and your overall mission statement.

Take a moment to read through the content that is currently displayed on your website. Are you entirely satisfied with it? Does it read well? Do you believe that it hooks your target audience immediately? Is it answering all of the right questions? Painting the appropriate picture? Is there too much? Or not enough perhaps?

These are all questions that you should ask yourself, but you must be brutally honest. You should never get too precious with content, especially if you’ve written it yourself.

Of course, when reading the content on your website, as someone who loves and understands your brand and business it’s always going to be through rose-tinted glasses.

Take them off and look again. The content on your website not only has to be perfect, but it should be well-optimised with the perfect frequency of quality keywords that are most relevant to what you do.

Australian SEO Copywriting Agency

SEO plays a huge role in the content as it appears on your website. The Title’s, H1’s and Meta Tags for example. These seemingly inconsequential details are paramount when ensuring that your website has the best chance of being displayed higher in a Google SERP (search engine results page).

The content has to be displayed in the correct way, with the key details, whilst simultaneously reeling the reader in. There’s a fine art to it and it is something that should be developed with artistic precision.

Our Website Content Packages

There are several tiers to the content that we provide. Naturally, if you want exceptional content that is well-optimised in accordance with your SEO campaign, filled with internal links, headings, keyword optimisation and professionally written title and meta description, you want to be sure to add them into your package.

Or alternatively, we can simply tell your story with beautifully written content, and then you can fill in the technical blanks on the backend, yourself. Either way, we are at your disposal.

One especially important aspect of a digital marketing campaign which we cover in greater detail in “Marketing Strategies That Have a High ROI” [create link and edit the correct title], is email marketing. Building a list of contacts who have and are actively engaged with your brand, so that you can continue to nurture that relationship in the future.

You can do this by sending out regular newsletters, exclusive discounts, and promotions. The key of course, is first having an email list that you can use, and that takes time to build. An effective way of doing this is by creating a lead magnet and offering free value in the form of an e-Book or brochure in order to attract more people to sign up.

This is another significant form of content development and one that can prove to be lucrative when executed properly. 

Imagine a beautifully designed e-Book that your audience can download onto their phone, which is chock-full of valuable information that they’d struggle to find elsewhere? Inside tips that people are free to use to add value to their business, whilst simultaneously highlighting the benefits of hiring you to do it for them instead.

That might sound manipulative to you, but it’s not. It’s the nature of doing business. Often people believe that all they need is the know-how and then they can go off and do it by themselves. When the reality is, that if you want something done properly, then it’s going to take a great deal of time—time, being our most precious resource.